Founded in 2011 by Philippe Aimé, a seasoned web developer fascinated by consumer psychology, Convertize began with a focus on acquisition campaigns for both B2C and B2B websites. Recognizing that optimizing ads and web content required effective A/B testing—which existing tools made complex for marketing teams—the company developed its own user-friendly testing software, launched in 2015. Later, co-founder Jochen Grünbeck contributed his expertise in humanizing online experiences, leading to the 2017 creation of Nudgify, a Social Proof application designed to foster trust and boost sales through subtle, emotion-evoking notifications. Originally a Shopify app, Nudgify now supports any website. While Convertize's A/B testing platform was acquired by Glassbox in 2021, the company's commitment remains transforming digital marketing by blending psychology and technology to enhance customer experiences.