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Conversion Path

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Overview

$5,000+

Min Project Size

10 - 49

Employees

2011

Year Founded

ABOUT CONVERSION PATH

#1 Agency for High LTV & Subscription eComm Brands

We develop high LTV and subscription-based ecommerce brands by concentrating on the factors that genuinely lead to long-term success. Traditional ROAS models used by many agencies and marketers do not effectively support high LTV brands. Instead, we create revenue models that forecast future earnings, optimize expenses to attract high-LTV customers, and employ comprehensive attribution to measure the true impact of campaigns, going beyond first-order profitability. Founded by a CFO who became a marketing expert, Conversion Path offers a customized approach that incorporates advanced tools like our Scaling Path software to rectify shortcomings in GA4 and advertising platforms. We align marketing expenditures directly with your profit and loss statement to ensure that every dollar contributes to additional profit. Furthermore, we provide strategic creative, testing, and branding solutions tailored to your specific business model. With an emphasis on measurable outcomes and no outsourcing, our team is committed to supporting your long-term growth.
LANGUAGES SPOKEN
English
HIGHLIGHTS

$5,000+

Min Project Size

10 - 49

Employees

2011

Year Founded

Services
Focus
Industries
Clients
Services Provided
60% Performance Marketing
30% Digital Strategy
10% Pay Per Click
40% YouTube Advertising
45% Media Planning & Budget Allocation
15% Retargeting & Remarketing Campaigns

About the Team

OUR STORY
Founded in 2011 by Tom Bruce, a former CFO turned marketer, Conversion Path merges financial expertise with digital marketing innovation to optimize ecommerce outcomes. Recognizing the potential to enhance marketing strategies through data-driven methodologies, Tom established the company to empower ecommerce brands with specialized approaches aimed at maximizing sales and profits. The team comprises diverse entrepreneurs from various fields, including finance and medical sciences, unified by a commitment to deep data analysis, insightful questioning, and delivering impactful results. At the heart of Conversion Path lies a culture of innovation, exemplified by the development of numerous proprietary solutions, processes, and technologies that tackle challenges in paid search, social, and marketplace advertising, thus providing clients a distinct competitive edge.

Projects & Clients

Project Size & Rate
Minimum Project Size

$5,000+

Locations

Headquarters

866 Cambridge Ct

Worthington, Ohio, United States 43085
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