Ozone.bg: 50.2% More Organic Traffic in 12 months
Ozone.bg, a prominent Bulgarian e-commerce platform focused on entertainment products, reached out to us to improve their SEO. The objective was to increase organic traffic and enhance their search engine rankings. We began with an in-depth site analysis to identify areas for optimization. Our efforts concentrated on technical factors such as site speed, responsiveness, and internal link structure, along with on-page elements like meta descriptions, titles, and headings. To tackle thin content issues, we ensured every page included at least 200 words of unique material. Conducting keyword research was essential, especially as Ozone.bg was expanding its product offerings. We created a list of relevant keywords and long-tail phrases to aid in content development. Following this, we implemented a content marketing strategy and a strong link-building initiative, which garnered over 230 backlinks from reputable websites. Our continuous consultation enabled us to adjust strategies to align with seasonal trends and immediate requirements. This all-encompassing approach resulted in a 50.20% rise in organic traffic, decreased bounce rates, and increased page sessions, ultimately enhancing conversion rates and sales.