Conversion

For Conversion

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Overview

$10,000+

Min Project Size

50 - 249

Employees

2008

Year Founded

ABOUT CONVERSION

Over $2 billion in added revenue

Conversion is a worldwide CRO agency that collaborates with brands such as Google, Tommy Hilfiger, Unicef, and Whirlpool to enhance their websites and overall business performance. Here are a few key points about us:

Languages Spoken

EnglishFrenchItalianPortugueseSpanish

HIGHLIGHTS

$10,000+

Min Project Size

50 - 249

Employees

2008

Year Founded

Services

Focus

Industries

Clients

Services Provided

34% Conversion Rate Optimization (CRO)

33% UX Research & Usability Testing

33% A/B Testing Framework Development

About the Team

OUR STORY

Conversion is a global experimentation and mixed-methods research agency, formed in 2022 by merging two pioneering firms: Conversion.com from the UK and Widerfunnel in North America, both founded in 2007 by Stephen Pavlovich and Chris Goward. Recognizing that many marketing decisions relied on gut instinct without performance accountability, they independently explored data-driven experimentation in marketing and digital products. Over 15 years, their agencies became leaders in the US and UK markets, serving renowned clients like Deliveroo, Microsoft, and Toyota. Today, Conversion's team of over 100 specialists embodies an experimentation mindset, using data, insight, and testing to solve problems and enhance user experiences, driving continuous innovation for clients ranging from startups to global brands.

Portfolio

Dollar Shave Club: driving ROI with CRO

Unknown

Dollar Shave Club recently acquired a high-end A/B testing tool. Conversion was brought on board to lead the experimentation initiative and ensure a favorable return on investment from the tool. Within three months, we successfully implemented enough successful experiments to not only cover the tool's expenses but also our annual service fee. This allowed us to broaden the scope of the program, collaborating closely with Dollar Shave Club's internal team to increase the pace of experimentation and create an insight-driven approach that guided decision-making throughout the organization.

Whirlpool: Success with UX Research and A/B Tests

Whirlpool

Conversion collaborated with Whirlpool to improve the online experience for their users by using a "mixed methods experimentation" approach. This strategy allowed Whirlpool to gain valuable customer insights and develop new experiences that provide the right service to the appropriate individuals at the ideal moment. By merging UX research with A/B testing, non-inferiority tests, and multivariate testing, Whirlpool is positioned to further expand their experimentation program and build on the insights derived from our collaborative efforts. This case also highlights Whirlpool's emerging culture of experimentation. Conversion.com's approach helped Whirlpool transition from relying on opinions to making data-driven decisions, thereby enhancing their strategic direction and increasing user satisfaction.

Tommy Hilfiger : Optimising the ‘Offline’ Shopping

Tommy Hilfiger

Conversion partnered with Tommy Hilfiger to transform their offline shopping experience by adopting a digital-first approach. The goal was to boost in-store sales using strategies commonly used in e-commerce. By concentrating on optimizing the customer journey, the team conducted thorough research and experiments to implement features that blended the ease of online shopping with in-person experiences. A major development was the introduction of interactive digital mirrors that allowed customers to view product recommendations and availability effortlessly. This innovation enhanced the overall shopping experience, promoting greater engagement and facilitating easier purchasing decisions. As a result, customer satisfaction improved, leading to significant growth in in-store sales and providing Tommy Hilfiger with a competitive advantage in the retail market.

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