Conversion is a global experimentation and mixed-methods research agency, formed in 2022 by merging two pioneering firms: Conversion.com from the UK and Widerfunnel in North America, both founded in 2007 by Stephen Pavlovich and Chris Goward. Recognizing that many marketing decisions relied on gut instinct without performance accountability, they independently explored data-driven experimentation in marketing and digital products. Over 15 years, their agencies became leaders in the US and UK markets, serving renowned clients like Deliveroo, Microsoft, and Toyota. Today, Conversion's team of over 100 specialists embodies an experimentation mindset, using data, insight, and testing to solve problems and enhance user experiences, driving continuous innovation for clients ranging from startups to global brands.