Content Workshop

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Overview

$50,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

50 - 249

Employees

2013

Year Founded

ABOUT CONTENT WORKSHOP

Elevating Brands + Crafting Stories

For more than ten years, we have assisted marketing teams from companies such as Star Wars, Palo Alto Networks, and The Myers-Briggs Company in utilizing brand storytelling to achieve their business objectives. We create content strategies focused on outcomes, craft striking brand identities, design engaging, story-driven websites, and produce content that powers the marketing engine.

Languages Spoken

English

HIGHLIGHTS

$50,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

50 - 249

Employees

2013

Year Founded

Services

Focus

Industries

Clients

Services Provided+5 Services

7% Blog & Article Writing

7% Website Copywriting

5% Case Study Writing

3% White Paper & eBook Writing

5% Email & Newsletter Copywriting

2% Press Release Writing

5% Thought Leadership & Ghostwriting

15% Brand Identity Design

About the Team

OUR STORY

We are a diverse collective of storytellers—artists, professors, entrepreneurs, and marketers—dedicated to crafting narratives that foster a better world. Grounded in classical training and committed to trustful partnerships, we collaborate closely with key stakeholders to bring their stories to life. Utilizing storytelling as our foundation, we develop strategic branding, web design, and compelling content tailored for transformative organizations. Embracing creativity and curiosity, we serve as a reliable team to seamlessly enhance your marketing efforts, especially when premium content and design are essential for driving organic growth. Our core values guide our work, ensuring each story we tell contributes meaningfully to our clients' success and the broader community.

Portfolio

Cybersecurity Content Strategy and Execution

Palo Alto Networks

A Leader in Cybersecurity When a multinational corporation encounters a data breach, it turns to Palo Alto Networks, a premier name in cybersecurity. Palo Alto Networks assists organizations in safeguarding their digital assets, anticipating potential threats, and addressing issues during breaches. They excel in their field, but the marketing team recognized the need to craft a more compelling narrative to attract new clients. Fear, uncertainty, and doubt often dominate discussions in cybersecurity. However, Palo Alto aims to empower its partners, requiring a narrative that moves beyond the clichéd image of a hacker in a basement. A narrative rooted in fear doesn't resonate. The threat research division, Unit 42, sought out Content Workshop to help them develop a narrative focused more on empowerment and security rather than fear and uncertainty. They required a dedicated team of innovative storytellers ready to evolve alongside them.

Web Design for Star Wars: Find the Force

Star Wars

In preparation for the release of 2017's Star Wars: The Last Jedi, Star Wars aimed to make its Find the Force event unforgettable. The pop culture brand sought to engulf fans in its legendary universe through augmented reality, bringing it into their local communities. Our web development team, led by Ryan Payne, was responsible for creating an augmented reality game that would allow Canadian Star Wars enthusiasts to engage with the franchise while exploring their own neighborhoods. The campaign needed to surpass previous efforts, reach every corner of Canada, integrate with Google Maps, and incorporate nearly 300 retail outlets and theaters. Additionally, the interactive game had to mesh with virtual reality features, early-access rewards, and in-store incentives. Our team developed a visual map layer filled with graphic elements to enhance the Google Maps AR experience. Each of the approximately 300 locations was identified and needed to be categorized based on which team seized the "base," the theaters hosting midnight releases, and those providing augmented reality experiences. Our developers also created the Canadian Find the Force website, enabling users to engage in the augmented reality game through Google Maps. Players started by linking a social media account and selecting a side—the Resistance or the First Order. As they discovered new locations and activities on the map, they could capture them for their team, transforming the promotional event into a national capture-the-flag competition. The locations also included augmented reality experiences featuring characters from the upcoming film.

Content Marketing for The Myers-Briggs Company

The Myers-Briggs Company

Chances are, you have experienced the MBTIⓇ assessment – the Myers-Briggs Type Indicator questionnaire. The Myers-Briggs Company is a leading provider of business psychology, operating in 115 countries through its offices, partners, and certified independent consultants. Since 1975, it has been recognized as “a force for good,” serving various organizations, including businesses, government agencies, universities, and non-profits globally. They approached us initially with a specific need for high-quality, thoroughly researched, and aesthetically appealing eBooks. Although they had competent writing and design teams, the Global Director of Content was pressed for time due to approaching year-end deadlines. After the successful delivery of their eBooks that met these deadlines in 2021, Myers-Briggs sought our help again, this time asking for guidance on how to launch a podcast. Their seasoned content team found themselves outside their area of expertise, well aware of their strengths and limitations, and in need of external support. Additionally, their podcast guests were located all around the world, leading excitement for the project to shift from "Great idea!" to "What are the next steps?" We assisted Myers-Briggs with the organization and project management needed to establish the podcast from the ground up. We guided them through everything from equipment selection and logistics to platform options, theme music, distribution, and even guest engagement and topic development, ensuring a smooth launch for Season One. The Myers-Briggs Podcast debuted to remarkable success, garnering listens and downloads that far surpassed initial projections. Global audiences are now engaged with episodes focusing on workplace conflict, trust and transparency, and management styles, with Season Two premiering in mid-2023.

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