Conifer Research is a diverse team of design researchers that combines research, strategy, and design methodologies to generate transformative insights that propel innovation and insights teams. Using an ethnographic research approach, we provide practical and actionable insights that enable teams to connect more deeply with the daily experiences of their target audiences—be they customers, employees, or end-users. Our expertise lies in qualitative research techniques, which encompass in-depth ethnographic interviews, observational studies, retail and shop-alongs, remote research, collaborative creation, pipeline development, concept evaluation, in-context prototype testing and refinement, as well as deprivation-based research. PROJECT TYPES: We tailor our projects to meet the needs of teams requiring either long-term foundational insights into consumer behavior and user segmentation or quicker sprints to generate immediate context and inspiration for progress. - PROJECTIVE: Shape the future by exploring prospective states and ambiguous areas of Front End Innovation. - FOUNDATIONAL: Deepen knowledge with a comprehensive understanding of a landscape that teams can reference for years. - GENERATIVE: Spark new ideas by identifying user needs and generating concepts to enrich innovation pipelines. - COMMUNICATIVE: Humanize specific audiences to guide effective marketing and communication strategies. - EVALUATIVE: Evaluate the effectiveness of concepts and prototypes based on key metrics to guide future refinements and scaling. - ACCELERATORS: Achieve focused progress through agile, accelerated programs that drive teams forward in concise, targeted bursts.