Custom CRM Development for Automotive Supplier
Summary: Concise Studio collaborated with Autobahn Tires Newmarket (ATN), an automotive supplier, to create a tailored CRM that optimized operations, consolidated supplier data, and enhanced customer service. Project Scope: Development of a custom CRM, automation of data imports from XLS, CSV, and API sources, a self-service portal for customers, automation of orders and invoices, user permissions based on roles, and sales reporting and analytics. Challenges: ATN faced issues with scattered product data from various suppliers, manual invoicing processes, and a lack of digital tools for customer self-service, leading to inefficiencies and slower response times. Solutions & Results: We provided a CRM specifically designed for ATN’s daily operations, allowing them to: Automate product data imports in any format, enable online product reservations and order tracking for customers, lessen staff workload with automatically generated invoices and orders, obtain real-time insights through custom dashboards and sales reports, and enhance security through role-based access for internal users. Technologies Used: Custom PHP development, MySQL, and integrations with third-party APIs.