At Concentric, we focus on a singular, specialized skill: fostering growth. We excel at evaluating and addressing business challenges specifically for mid-market CPG brands. Our team comprises experts from various areas in the CPG industry, including retail, trade, insights, finance, innovation, creative design, and marketing. This diverse knowledge enables us to help our clients uncover and comprehend brand blind spots, barriers, and untapped prospects, often in surprising areas. Adopting a comprehensive approach, we operate at the crossroads of business and brand development/marketing. Unlike a conventional agency, we go beyond typical marketing metrics like awareness, trial, and loyalty, considering additional factors such as capabilities, resources, cost structures, and formulations. More than just a consultancy, we possess in-house resources to determine the most effective market strategy and implement the plans we create.