Driving online engagement for a world leader in digital transformation
Unify, the Atos brand specializing in Communications and Collaboration, serves 33% of the Fortune Global 500 and is recognized as a leading provider of communication software and services worldwide. With a presence in over 60 countries, they cater to businesses of all sizes, from small companies with 5 employees to large organizations with over 500,000. In a rapidly evolving and competitive market, Unify aimed to raise awareness of their offerings and enhance the brand's aspirational image.
To address this, the project commenced with a series of workshops aimed at identifying the target audience, customer journey, and brand positioning for the campaign. Insights gained from these sessions helped develop a top-of-funnel thought leadership initiative that examined emerging challenges and opportunities affecting the manufacturing and retail sectors, positioning Unify as a practical solution provider and authority in this domain. The campaign addressed a variety of topics through diverse media formats, including videos, animations, industry expert roundtables, an interactive quiz in the style of BuzzFeed, blog posts, whitepapers, and guides. All content was centralized on a specialized content platform, which was promoted via a mix of pay-per-click and display ads, social media marketing, and email outreach.