**BACKGROUND** Provide an overview of your business and its operations. I am the co-founder and CAO of Covered Insurance, an insurance technology firm. As an independent insurance agency, we engage with clients through digital platforms. Our proprietary online platform supports direct-to-consumer operations, and we also embed our products and services on third-party platforms to make insurance accessible to consumers at the point of sale. **OPPORTUNITY / CHALLENGE** What issue were you addressing with Laxalt & McIver? In the insurance sector, obtaining a quote typically involves answering 120 or more questions. Given our partnerships with over 25 different insurance carriers, we needed a more streamlined, user-friendly interface for customers to provide this information efficiently. It was essential to condense the lengthy questionnaires and develop workflows that maintain user engagement and clarity throughout the process. **SOLUTION** What was the extent of their involvement? Our collaboration with Laxalt & McIver has been quite extensive. Initially, they conducted a discovery phase to grasp our needs for presenting this platform to consumers. The team designed mockups and ultimately developed our entire consumer-facing website, along with several additional features. We explored general web interface design and created mobile application mockups. Our website encompasses both informational and administrative pages, as well as a consumer portal. Additionally, the team developed backend transactional pages to facilitate purchases, utilizing CSS, HTML, and other technologies. **Team Composition** Our primary contact was Peter (CEO & Creative & Technical Director), and we’ve collaborated with Binh (Designer) for several years. We also worked with Matt (Creative Partner) and a few specialists for specific projects. **How did you begin collaborating with Laxalt & McIver?** The decision was made by my co-founder, who had seen their previous work and had a mutual contact recommend them. After a brief period of collaboration, it became clear they were the right fit for our needs. **Investment Summary** Over the years, we have invested around $200,000 with them. **Engagement Status** We have been working together since November 2015. **RESULTS & FEEDBACK** What evidence of impact can you share regarding the engagement? Early on, we engaged them for user testing support, and we found their iterative approach aligned well with ours. They partnered with us in setting up testing and contributed to evaluating the results. A couple of their developed apps and one of the initial website designs received multiple awards. We continue to return to them due to their high-quality work and faster turnaround times compared to other groups we've worked with. Each iteration of web design has led to increased user engagement and site visits. Since we don't advertise directly, all increases stem from Laxalt & McIver's contributions to our website, particularly in terms of SEO, user experience, and workflows. **Project Management Performance** Laxalt & McIver utilize various collaboration tools effectively. They created a dedicated webpage for our team, providing easy access to all our assets. They also use workflow management software that allows real-time collaboration between our teams. They are highly responsive across various communication channels, predominantly using Slack, and consistently meet deadlines. **Impressions** I am particularly impressed by their ability to comprehend the business context and project use cases thoroughly. They diligently ask clarifying questions rather than making assumptions, which minimizes the need for corrections. Laxalt & McIver is a smart and thoughtful team, and their innovative mindset keeps their product offerings and skills evolving. Despite their growth, they have maintained their expertise at a high level. **Areas for Improvement** I can't think of any areas for improvement; they've been exceptional. **Advice for Prospective Customers** Take the time to clearly outline your goals and expectations for the partnership with Laxalt & McIver. They have a diverse skill set, and knowing exactly what you want will enable them to exceed your expectations.