Trevor Lawrence and Investing
**The Future of Investing Meets the Future of Money and Football**
FTX, once regarded as the leading cryptocurrency platform outside the U.S., was on the verge of a significant transformation. Their recent partnership with NFL draft pick Trevor Lawrence was poised to give them the competitive advantage they sought in the crypto marketplace. This endorsement marked the first time a major signing bonus was awarded in cryptocurrency, which included popular coins like Bitcoin and Ethereum, alongside emerging coins that represent the future of the crypto sector, such as Solana.
**The Whole 9 Yards**
To bring their vision to life, FTX enlisted Colormatics to design, produce, and launch a comprehensive digital campaign. Aiming for striking digital ads that would redefine the investment landscape, the team brainstormed innovative ideas. With only 30 minutes available with Trevor before the draft, creativity and efficiency were essential.
**It’s Game Time**
The Colormatics team traveled to Laguna Beach, California for the photo shoot with Trevor Lawrence. Supported by an exceptional crew, they dedicated an entire day to set up a studio with sophisticated lighting, culminating in the use of colored LEDs to achieve the desired aesthetic.
**Reaching the Nation**
The campaign's outcomes greatly surpassed expectations, amassing 1,531,250 clicks and a click-through rate (CTR) of 0.17%, resulting in an impressive total of 878,766,913 impressions.
**The Media Blitz**
We targeted 29 NFL markets across the U.S., focusing on consumers interested in cryptocurrency, finance, and sports. Through a combination of display ads and native advertising, we effectively made waves online, maintaining momentum well beyond Trevor’s partnership announcement and the NFL Draft.