Founded in 1986 by A. Arthur Fisher during his Mechanical Engineering studies at UC Santa Barbara, In Color began as a pioneering graphic design service bureau in the early days of desktop publishing. Initially specializing in digital printing and graphic production, the company grew into a skilled team operating advanced digital graphics equipment. Serving diverse industries such as advertising, publishing, aerospace, and government, In Color earned the trust of notable clients like Quicksilver/Roxy and Raytheon. By the 1990s, it boasted over 2,000 clients, and in 2000, refocused to serve select long-term customers. Now based in St. Petersburg, Florida, In Color continues to innovate by offering aerial and ground photography, web applications, and network security, while upholding close relationships with its original Santa Barbara clientele.