Spring Case Study: Interactive Tactile Prototype f
Teespring (Spring, Inc.) is a U.S.-based company that runs Spring, a social e-commerce platform enabling creators to design and sell personalized merchandise. In 2014, the company secured $55 million in venture capital from Khosla Ventures and Andreessen Horowitz. To enhance their existing product team, Spring sought additional expertise to assess their design system and assist in redesigning their Creator Onboarding to prioritize a “Mobile First” approach. They also required a completely new design editor tool that would provide an interactive experience.
From the initial discovery call, it became evident that they needed two key services to expedite their design process for a Mobile First Creator Onboarding Experience: 1. A comprehensive audit of the design system and 2. A high-fidelity prototype for an integrated design tool for their merchandise (eliminating the need for third-party tools).
The audit was completed within the first week, providing a clear direction for refreshing the design system and developing a new high-fidelity prototype with an engaging tactile experience for stakeholders.
Leveraging our design team's expertise in building various SaaS design tools, we drafted initial wireframes, established the core flow, and promptly progressed to high fidelity. As we refined each step and feature, we crafted the required interactive components to streamline prototype creation. Overall, it took us just one week to finalize and enhance the prototype for presentation.
Jared and his team expressed that they were "blown away" by the outcome. They appreciated the onboarding process's simplicity and the exceptionally high quality of the work, ultimately bypassing the typical challenges of the traditional hiring process. There were no elaborate interviews or endless portfolio reviews; they were able to begin immediately, and the results exceeded their expectations.