ABOUT COFOUNDER CLARITYCofounder coaching for startup companies.
Cofounder Clarity specializes in working with cofounder teams at both bootstrapped and venture-backed startups. We focus on the interpersonal dynamics, patterns of conflict, and communication structures that influence whether founding teams succeed or fall apart, addressing issues before they escalate. Our methodology is based on relationship science, including Gottman Method research, Emotion-Focused Therapy (EFT), and Imago Relationship Therapy, tailored to the unique pressures faced in the startup world. Our engagements are structured and results-driven, utilizing original frameworks such as The Cofounder Effect and the Cofounder Conflict Matrix. Unlike executive coaches or individual therapists, we collaborate directly with the partnership—working with both cofounders together—because that’s where effective change occurs. Founded in 2020 by Dr. Matthew Jones, PsyD, and author of The Cofounder Effect (2025), we have assisted over 100 founders.