Harkalive - Online Marketplace
Online Marketplace for Educators and Learners Sometimes you just have to dance! Harkalive is an interactive platform where students can discover live or pre-recorded lessons in various dance styles, yoga, functional fitness, and beyond. The concept for Harkalive emerged during the global pandemic, necessitating expert web development, engaging design, high-level UX/UI, and impactful content. CIT was tasked with building not just a website, but a marketplace that encourages users to return repeatedly. With instructor content beyond our control—rightfully so, as developers typically aren’t trained in movement—we faced the challenge of stimulating interest from diverse users across multiple countries, each with different motivations. By incorporating a custom video segment as the user's initial experience, we effectively conveyed a core message of the platform: movement is a source of joy. Users are then welcomed with a selection of available classes, a searchable directory of groups, or, for those unsure where to begin, a quick quiz to suggest their first experience. Making a positive first impression is crucial to the website's success. We created a site that not only meets its objectives but does so in a fun and light-hearted manner.