Cohesive packaging that communicates wellness
Client A is a supplement company that provides nutrient-rich superfood products aimed at helping customers achieve optimal health. The Challenge Initially, we were presented with a concept created internally and tasked with revitalizing and expanding Earth Echo's product line, ensuring it remained authentic, memorable, and engaging in both online and retail experiences. The goal was to achieve this while ensuring brand consistency, enhancing awareness, and delivering transparent messaging that aligns with Earth Echo’s philosophy. The Solution By breaking down the original concept design, we gained a clearer understanding of its core elements, allowing us to reassemble them with confidence. We experimented with various packaging types and materials, adapting familiar brand elements to meet different functional requirements. Over a couple of years, we successfully redesigned and broadened Earth Echo’s entire product line, maintaining the essence of Earth Echo while promoting ease of use and convenience. The Results The new vibrant design, paired with straightforward messaging, resonated well with target audiences, resulting in increased consumer engagement and improved brand perception. As Earth Echo continues to succeed in the health and wellness sector, our packaging redesign stands as a testament to our commitment to clarity in visual communication and high-quality design execution.