Codarity

Codarity develops structured marketing systems for established B2B event companies looking to grow beyond reliance on word-of-mouth referrals. We focus exclusively on successful event firms that earn over £1 million annually, including corporate training providers, conference organizers, professional development programs, and specialists in business gatherings that primarily generate income through hosting their own events. Our clients excel in their fields, boasting strong reputations, robust referral networks, and reliable event offerings. However, they understand that depending solely on word-of-mouth limits their growth and creates revenue unpredictability. They seek systematic and scalable client acquisition strategies to enhance their current referral systems. What sets us apart is our founder, Dan Charles, who has firsthand experience in evolving events from small gatherings of 60 attendees to productions with over 3,000 participants during nearly a decade in the industry. He fully comprehends the dynamics of event businesses because he has experienced them himself. Our proprietary method, the Evergreen Event Profit System (EEPS), creates a year-round marketing framework for B2B event companies. We tackle lengthy sales cycles (averaging 4-6 months), intricate corporate decision-making processes (with an average of 34.8 contact points), and high-value clients that produce returns of 3-10 times their initial booking. Our services include performance advertising (on platforms like Google, Meta, and LinkedIn), SEO and content marketing, marketing automation paired with AI integration, GoHighLevel CRM with attribution tracking, and lead nurturing tailored for corporate buyers. We combine technical accuracy with creative insight, ensuring that our automation supports your team’s efforts without replacing the essential human connections that drive event success. If you are an established B2B event company eager to create reliable acquisition channels alongside your referral network, we are the right partner for your growth.