DesignerOptiks
DesignerOptiks.co.uk specializes in high-end prescription eyewear and sunglasses. Their team, composed of skilled optometrists, opticians, and dispensing assistants, provides top-notch optical advice both in-store and through phone consultations, as well as on the new DesignerOptiks website. The project’s success relied on responsive web design, ensuring a uniform user experience across various devices, including mobile. The Clydewire team thoroughly analyzed DesignerOptiks’ target market and developed user journeys that facilitated conversions, regardless of how the site was accessed. In terms of customer prescription development, Clydewire aimed to enhance internal processes through automation. By transitioning the prescription process online, the company has managed to significantly lower the staff and operational costs linked to this intricate area. To prioritize conversions, Clydewire ensured that the DesignerOptiks website product pages were free of unnecessary distractions, effectively highlighting the products, pricing, and prescription options, while consistently offering a clear call to action, such as adding items to the cart and completing the purchase. As an enterprise-level e-commerce business, DesignerOptiks required robust protection against data breaches, downtime, and inconsistent user experiences. Our solution, utilizing Amazon Web Services (AWS), adeptly handles the complexities of their products and services (including prescriptions) while providing stringent security measures and maximum cyber resilience. Additionally, DesignerOptiks chose CLYDEWIRE OnCall™, a 24/7 support service to maintain uninterrupted website operation.