Hoover Ferguson – An Oil & Energy Company
About Hoover Ferguson: Established in 1911, Hoover Ferguson has been delivering top-notch liquid handling solutions and services across various sectors, including chemical, petrochemical, food and beverage, among others. The company's legacy is founded on durability and quality, producing long-lasting products that reflect their commitment to excellence. For more information, visit their website at https://www.hooverferguson.com/.
Business Challenges: Numerous companies employing Microsoft Dynamics NAV also benefit from incorporating a CRM system like Salesforce to enhance revenue and gain better insights into customer behavior. However, Hoover Ferguson faced challenges due to having information distributed across multiple systems, such as NAV and Salesforce, which lacked synchronization. This made it difficult for them to obtain improved customer insights and make informed decisions.
Solution Delivered: To establish a strong data integration between Salesforce and Microsoft Dynamics NAV, the correct setup is essential. There are various methods for integration, but not all are equally effective for creating a robust data integration platform. In this case, the optimal approach to achieve data integrations was through the use of Scribe. More details can be found at - https://www.cloudfronts.com/hoover-ferguson-success/.