Eliminating Duplicate and Invalid Leads Saving $3M
A distinctive private university offering online and on-campus programs in entertainment media and emerging technologies aimed to boost leads, applications, and enrollments. However, their current technology struggled to accurately identify invalid and duplicate leads, resulting in them inadvertently paying for the same record multiple times. The admissions team frequently revisited the same leads, which further compounded the issue. To address the problem of duplicate leads, team members had to manually search for duplicates and other invalid leads, a labor-intensive process that included identifying, requalifying, and merging duplicates into a single, accurate record. This not only consumed time and financial resources but also distracted the Admissions team from focusing on enrollments. Challenge: To tackle the duplicate lead issue, the client needed to manually retrieve, verify, and block duplicate records and other invalid leads. Although the process highlighted inefficient resource use, it was essential, as duplicate leads could result in reduced enrollments, low morale within the Admissions team, and potential harm to the institution's reputation. Solution: CloudControlMedia integrated its proprietary platform into the client's CRM and utilized the scrub analysis feature to automatically identify and block duplicate leads. This tool also assisted the university in detecting and filtering out other invalid leads. Results: