SEO Overhaul That Moved the Needle for Hi-Craft
Hi-Craft Home Improvements
Hi-Craft Home Improvements boasts over 65 years of experience and has successfully completed more than 70,000 projects throughout New South Wales. However, despite this expertise, their service pages did not adequately showcase their capabilities online. Issues like outdated designs, sparse content, and a confusing URL structure were negatively impacting both visibility and conversion rates. Click Click Media performed a thorough audit that covered more than 320 keywords, analyzed competitors across NSW, and conducted comprehensive crawl and performance evaluations. The service pages were transitioned from a cluttered /what-we-build/ format to a more streamlined /services/ layout. Nine redirect URLs were set up, over 100 internal links were updated, and the sitemap was resubmitted. Each of the nine service pages was completely redesigned with in-depth, targeted content, semantic headings, FAQ schema, and improved internal linking. Concurrently, user experience and design enhancements were made: the enquiry form was repositioned, spacing and typography were optimized, and section hierarchy was reorganized for better readability and a smoother conversion process on both desktop and mobile devices. As a result of these changes in the following months, significant improvements were observed: organic sessions increased by 88.8% year-over-year, key conversion events climbed by 215.56%, and keyword rankings improved across various essential service categories, achieving top positions for Carports in the Blue Mountains and Patio Builders in Emu Plains.