JBS - Online Automotive Parts
Project Summary: JBS (www.jbs.co.uk) specializes in automotive tuning, manufacturing, supplying, and installing parts for vehicles under the Volkswagen Audi Group. JBS reached out to us because their current website was outdated and suffering from insufficient maintenance and development. What had previously been a significant source of monthly revenue was now a burden and negatively affecting their brand. The automotive sector poses unique challenges due to intricate vehicle compatibilities and product variations, necessitating a tailored solution. As a result, the main requirement for the new platform was that it be user-friendly for both customers and administrators. Outcomes: - 800% increase in monthly online sales - 340% rise in average user engagement time - 280% boost in online customer retention - 40% decrease in bounce rate for first-time visitors Even with a limited marketing budget, the first week post-launch saw JBS achieve higher online sales than in the previous eight months combined. The emphasis on user experience proved beneficial, as real-time analytics illustrated clearer user pathways: home > product listings > product > add to cart > checkout. The user base is expanding weekly, with a 40% increase in returning customers to browse and shop. Most importantly, JBS now has a website that effectively represents their business and has the potential for future growth. Case Study: A complete case study can be found at www.clearhorizondigital.com/case-studies/jbs.