Andgar HVAC Content
Andgar was a hidden gem, founded by Andy and Gary (And-Gar), two genuinely decent and humble tradesmen who transitioned into business ownership. They established the company 40 years ago, and their integrity and sincerity fostered a strong company culture and contributed to its growth. As they approached retirement, they sold the business to three of their most trusted team members, who aimed to retain the name while updating the marketing strategy. This is where our team got involved. Our market research revealed that, not surprisingly, the company had a loyal customer base but struggled with brand recognition beyond this group and was not utilizing any digital marketing tools to reach new residents in an expanding suburban area. We revamped the Andgar website, which had previously lacked any lead generation features, offering only a phone number for contact. We gave the brand a fresh identity with a video featuring Andy and Gary discussing the company's values, which appealed to both new and long-time residents. The newly optimized website organized services based on how customers searched for them. We also rebranded their standard HVAC service maintenance plan as the Peak Performance Plan, referencing the prominent Mount Adams in the area. To establish the company as industry experts, we highlighted that all Andgar technicians were certified and created several free, downloadable eBooks that provided homeowners with information on affordable heating solutions. Given that homeowners were primarily over 40, we focused our efforts on Facebook, building an organic following and creating lead-generating advertisements. Additionally, we launched a Google pay-per-click ad campaign, resulting in a consistent flow of inbound leads each month, and sent "Welcome to the neighborhood" postcards to new residents.