Citare evaluates how Google AI Overviews, Gemini, ChatGPT, and Claude depict businesses in their responses and provides recommendations for improvement. Indian small and medium-sized businesses (SMBs) are investing substantial amounts in Google Ads monthly, yet they are losing customers to AI Overviews that recommend competitors even before their paid ads appear. Citare assesses this discrepancy on a weekly basis, identifying specific queries they are missing, the competitors that are outperforming them, and the content gaps driving this competition. Our monitoring includes: - Mention frequency across four AI platforms (ChatGPT, Gemini, Claude, Google AIO) - Citation position (#1 vs. less visible) - Variations in platform performance (different platforms may prioritize different criteria) - Health of citation sources (from 59 directories spanning 16 Indian industries) - Accuracy of AI representation (are AIs accurately portraying your business?) Our methodology encompasses: - Query generation based on real user data from Google’s People-Also-Ask and autocomplete features, rather than synthetic data - Closed-loop AI adjustments, where Opus reviews each analysis and suggests knowledge graph enhancements when recurring patterns are detected - Recommendations based on evidence, linking each suggestion to a specific unsuccessful query and the winning competitor - A citation database specific to India, created through primary research asking AI engines which directories they rely on for Indian businesses This service is designed for: - Indian agencies seeking to improve AI search visibility (white-label options available at scale) - Indian SMBs with a physical presence (such as clinics, IVF centers, dental practices, aesthetics, and hospitality) - Brands investing significantly in Google Ads who want to determine if AI is undermining their ad spend Pricing: ₹1,600 per monitoring cycle, with a baseline of weekly analysis for ₹6,400 per month per client. Payment is required in advance. Volume discounts are available for five or more clients. Founded in 2026, bootstrapped, and developed in Bangalore specifically for the scale of Indian SMBs.