La Vaca Valiente
La Vaca Valiente is a business based in Gran Canaria, owned by Elena, a vibrant, determined, and entrepreneurial woman passionate about public service and children. Her love for children inspired her to pursue a teaching career, despite not knowing which path would suit her best. She always aspired to open her own business, and eventually she found the ideal combination of her teaching profession, children's interests, and a business that would allow her to spend more time with her son. This realization led to the creation of La Vaca Valiente, a shop offering toys, books, and accessories for kids. Originally, it operated as a physical store in Arucas, Gran Canaria, where the enthusiastic owner welcomed customers looking for toys. Elena experienced great happiness as her business thrived, and she didn't initially consider moving online, viewing e-commerce as a threat to local shops like hers. At that time, her online presence was minimal, consisting of a small website and mobile app that lacked traffic, along with some social media accounts on Instagram and Facebook.
However, after completing a project to enhance her online presence, La Vaca Valiente's website received over 35,000 visits in the first month alone. Products are now automatically promoted on social media, allowing customers to discover toys directly on Facebook and Instagram. The business has also garnered a significant number of reviews on Google My Business, leading to a substantial increase in interactions and comments on social media. Happy customers have provided feedback on products available on the website, while the "La Vaca Valiente" brand has gained more visibility online due to effective on-page SEO. The number of new contacts and followers has surged, broadening its reach and increasing potential customers.
