ChiQR offers a service that helps companies across various industries connect with and cater to Chinese consumers more effectively. This service is centered around WeChat, the leading mobile platform in China with around one billion users. The ChiQR pilot program concentrates on three main aspects designed to enhance the discovery process, customer experience, and payment methods for Chinese customers. The ChiQR WeChat tools are location-specific, as more than 60% of Chinese tourists use nearby WeChat gadgets upon arriving in a new city or location.