Chief Studio

We assist software companies in effectively communicating their services in a way that resonates with audiences. As a product marketing agency, we're a small team—just Matt and Sophie, a husband and wife duo—so our clients deal directly with the founders. Some clients may require a few sessions to overcome challenges, while others choose to collaborate with us on a long-term, fractional CMO basis. Our mission at Chief is to infuse software with personality, creating marketing that feels genuine, trustworthy, and aligned with the product. What sets Chief Studio apart? We intentionally keep our team small, ensuring that every client has direct access to those executing the work. There are no middlemen or additional layers in our process. We don’t just create strategies; we assist with their implementation as well, whether it’s rewriting a landing page, crafting email campaigns, editing a product video, or discussing customer email content over a call. Thanks to our longstanding partnership with a design agency, we can deliver a broad range of services in copywriting, strategy, visual design, and demo video production. About us: We are Matt and Sophie, the faces behind Chief Studio. Sophie has over ten years of experience in marketing across various B2C and B2B sectors, working with companies of all sizes, from fast-growing startups to large Microsoft partner firms. Matt has a background in photography and writing; he previously served as the content editor for the World Photography Organisation in London. His artistic experience lends a unique creative perspective to our projects. While we were initially established in Edinburgh, we are now located in sunny Lanzarote, Spain, where we embrace the digital nomad lifestyle with our 5-year-old son.