Katie spent 16 years crafting unforgettable travel experiences to Ireland and the UK before the COVID-19 pandemic shifted her career path. Embracing change, she pursued data analytics certification and leveraged her business management expertise to become a digital analyst at a web development firm. Proudly double-certified in Google Analytics, Katie has successfully assisted clients across various industries in migrating over 40 websites from Universal Analytics to Google Analytics 4. Based in Delaware with her spouse and two cats, she blends professional acumen with personal passions like beach outings, camping, gardening, and travel. Katie offers personalized consultations to tailor GA4 implementations, utilizes Google Tag Manager for precise tracking, creates customized reporting dashboards, and provides ongoing data analysis support to empower businesses in optimizing their web presence.