Chello

For Chello

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Overview

$25,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2014

Year Founded

ABOUT CHELLO

Your brand growth agency

We are a brand development agency focused on expanding brands. In essence, your business represents your promise, while your brand embodies the fulfillment of that promise. We use adaptable processes that ensure consistency, foster trust, and drive impactful results within their respective markets. Our services range from research and strategic planning to creative implementation across campaigns, rebranding, and design systems.

Languages Spoken

English

HIGHLIGHTS

$25,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2014

Year Founded

Services

Focus

Industries

Clients

Services Provided

25% Brand Identity Design

8% Corporate Stationery Design

10% Marketing Collateral Design

8% Graphic Design

12% Explainer Video Production

17% Brand Film & Corporate Video

10% Motion Graphics & Visual Effects

10% 2D & 3D Animation

About the Team

OUR STORY

Our Narrative At Chello, our team is what sets us apart. We are a close group of inquisitive minds, creators, and innovators, united by common values of questioning the status quo, maintaining a strong drive, honoring our commitments, and understanding that great work stems from a supportive environment. We don't just discuss our ambitions; we actively pursue them together. We embrace collaboration, creativity, and clear communication to enhance brands that resonate and endure. When you have the right people by your side, success naturally follows.

TEAM PHOTOS

Portfolio

Kinela: Rebrand

Kinela

Hit 100 was a company that provided nutritionally tailored meals for individuals with disabilities, chronic illnesses, and older Australians. However, their name and brand did not convey their long-term goal of becoming a holistic healthcare provider. Through interviews, research, and workshops, we developed a new name: Kinela. This rebranding included a new brand positioning and identity that aligned with their aspirations for this underserved sector. Their approach emphasizes community involvement and a vibrant sensibility, grounded in principles of accessibility.

Mirvac: LIV brand launch

Mirvac

Introducing a brand, a product, and a new housing category simultaneously. For many people in Australia, the dream of owning a home feels increasingly distant and unrealistic. Meanwhile, the rental market has historically regarded tenants as second-class citizens. In response, Mirvac, a prominent Australian property developer, aimed to establish the country's first large-scale, built-to-rent initiative. LIV provides the security of ownership combined with the flexibility of renting, creating a novel housing option. Our challenge was to devise and implement a creative strategy and brand identity that represented a distinctly different living experience. This approach needed to be both inspiring and practical, adaptable for future projects, while simultaneously launching LIV Indigo, the inaugural property of its type.

My Muscle Chef: Rebrand

My Muscle Chef

My Muscle Chef approached us with valuable customer insights and a product that had garnered significant love from its users. Contrary to the common perception that meal prep services cater to the lazy or the indifferent towards food, My Muscle Chef's research revealed that their customers were actually active individuals who paid close attention to their dietary intake. These customers were committed to their fitness, nutrition, and personal goals. However, the brand itself conveyed a fresh and upbeat image focused broadly on health, which risked blending in with other generic meal delivery services and failing to capture the dedication and routines of its user base. We revitalized their brand to align with its original vision, enhancing it through a verbal and visual identity that emphasized their unique strengths.

3 more projects