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the change project

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Overview

$10,000+

Min Project Size

150+

Avg Hourly Rate

2 - 9

Employees

2008

Year Founded

ABOUT THE CHANGE PROJECT

We build brands that create positive change.

We combine design-thinking principles with innovation to develop brands that aim to transform our lives. Our emphasis is on businesses and organizations that are committed to making a positive impact. This encompasses Fortune 500 companies, startups, non-profit organizations, local governments, cultural institutions, and NGOs. We create brand strategies and then implement them across various touchpoints you require, including identity, websites, style guides, retail experiences, messaging, and more.
LANGUAGES SPOKEN
English
HIGHLIGHTS

$10,000+

Min Project Size

150+

Avg Hourly Rate

2 - 9

Employees

2008

Year Founded

Services
Focus
Industries
Clients
Services Provided
75% Brand Identity Design
25% Logo Design
70% Web App UI Design
30% Brand Identity Design
100% Market Research & Competitive Intelligence

About the Team

OUR STORY
Our company is dedicated to partnering with teams to build brands that inspire action and foster meaningful change, guided by principles that see brand truths as opportunities and value creative thinking and inclusive collaboration. Founded by Kelli Peterson, a seasoned brand strategist with extensive experience across Fortune 500 companies and social impact initiatives, we blend strategic rigor with creative exploration to help articulate impactful brand narratives. Our leadership team includes creative directors like Janice Pedley, Shannon Riordan, and Susanna James, each bringing expertise in design, brand activation, and digital strategy. Together, we unite people around purpose, designing solutions that drive transformation and confidently navigate change with measurable results.

Projects & Clients

Project Size & Rate
Minimum Project Size

$10,000+

Average Hourly Rate

150+

Locations

Headquarters

710 Belle Avenue

San Rafael, California, United States 94901
Headquarters

99 John Street United States 10038

New York, New York, United States 10038
Goodisnotgoodenough.