the change project
For the change project
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Overview
$10,000+
Min Project Size
150+
Avg Hourly Rate
2 - 9
Employees
2008
Year Founded
ABOUT THE CHANGE PROJECT
We build brands that create positive change.
We combine design-thinking principles with innovation to develop brands that aim to transform our lives. Our emphasis is on businesses and organizations that are committed to making a positive impact. This encompasses Fortune 500 companies, startups, non-profit organizations, local governments, cultural institutions, and NGOs. We create brand strategies and then implement them across various touchpoints you require, including identity, websites, style guides, retail experiences, messaging, and more.
Languages Spoken
English
HIGHLIGHTS
$10,000+
Min Project Size
150+
Avg Hourly Rate
2 - 9
Employees
2008
Year Founded
Services
Focus
Industries
Clients
Services Provided
25% Brand Identity Design
9% Logo Design
23% Web App UI Design
10% Brand Identity Design
33% Market Research & Competitive Intelligence
About the Team
OUR STORY
Our company is dedicated to partnering with teams to build brands that inspire action and foster meaningful change, guided by principles that see brand truths as opportunities and value creative thinking and inclusive collaboration. Founded by Kelli Peterson, a seasoned brand strategist with extensive experience across Fortune 500 companies and social impact initiatives, we blend strategic rigor with creative exploration to help articulate impactful brand narratives. Our leadership team includes creative directors like Janice Pedley, Shannon Riordan, and Susanna James, each bringing expertise in design, brand activation, and digital strategy. Together, we unite people around purpose, designing solutions that drive transformation and confidently navigate change with measurable results.
Projects & Clients
Project Size & Rate
Minimum Project Size
$10,000+
Average Hourly Rate
150+
Locations
Headquarters
710 Belle Avenue
San Rafael, California, United States 94901
Headquarters
99 John Street United States 10038
New York, New York, United States 10038