Advertising management
Shoman Motors, a family-run business, focuses on selling BMW cars and providing DINAN tuning services in Davis, Sacramento, Yolo County, and Silicon Valley. With more than 20 years in the automotive industry, owners Sharif and Amin possess extensive knowledge and expertise for their clients. However, their online presence did not adequately showcase their latest offerings, including mechanic services. Collaborating with Cetabo, we initially revamped their branding and logo to modernize their image, incorporating a color palette that represents the professionalism of Shoman Motors across various platforms. Utilizing the new design approach, we updated their business information and gallery on Yelp, Google My Business, and Facebook while also creating a new Pinterest profile featuring customized pins for their "cars for sale" and "mechanic services." As Sharif is a thought leader in his field, we reviewed the existing brand materials to decide what to retain for the new campaigns to enhance customer experience and remove outdated content. We also issued a press release to enhance their online presence. With the newly redesigned materials, we overhauled PPC campaign assets, including Google Display Network ads and dealership marketing materials, ensuring consistency in brand identity. During the creation of new marketing brochures and flyers, we included digital CTAs directing users to various channels, such as Google Maps and online inventory, while integrating with Shoman Motors' existing accounts to trigger automated emails and gather users' data for future marketing initiatives.