Centric

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Overview

$10,000+

Min Project Size

$25 - $49/hr

Avg Hourly Rate

50 - 249

Employees

2012

Year Founded

ABOUT CENTRIC

Automate Everything

Centric is a prominent digital transformation and marketing agency with locations in Houston, Dubai, and Karachi. Focused on crafting engaging experiences, Centric provides comprehensive services such as research, strategy, usability audits, creative design, development, launch, and marketing. With a team of 70 skilled professionals, Centric is well-equipped to manage extensive projects while offering high-level support for every client. The agency takes pride in delivering customized solutions that address the specific requirements of each client, fostering growth and success through innovative and strategic methods.

Tech Stack

Symfony.NETAngularNextJSNodeJSReactJavaScriptPHPC#PythonTypescript

Languages Spoken

English

HIGHLIGHTS

$10,000+

Min Project Size

$25 - $49/hr

Avg Hourly Rate

50 - 249

Employees

2012

Year Founded

Services

Focus

Industries

Clients

Services Provided

18% Custom Web Application Development

8% Mobile App Development (iOS & Android)

10% Search Engine Optimization (SEO)

7% Content Marketing Strategy

5% Social Media Marketing

2% Pay Per Click

25% Brand Identity Design

25% Web App UI Design

About the Team

OUR STORY

Centric envisions a future where technology not only progresses but propels humanity forward, with a steadfast mission to "Automate Everything." By embracing cutting-edge ventures and harnessing Artificial Intelligence, Centric aims to revolutionize routine processes, enhancing business efficiency and accuracy. The company is dedicated to transforming professional life, allowing individuals to reclaim time for creativity and meaningful connections. Led by CEO Usman Khalid and supported by a diverse, expert team, Centric pursues innovation with purpose, blending passion and professionalism to reshape the future. Their collaborative approach ensures projects are executed with precision, driving growth while enriching human experience through technology.

Portfolio

The Success of Al-Futtaim Blue Loyalty Program

Al Futtaim Blue

**Background and Challenge:** In a highly competitive retail market, Al-Futtaim sought to improve customer loyalty and expand brand awareness. The management of various brands while ensuring uniformity across different markets posed a challenge. The acquisition of The Entertainer in 2020 was intended to broaden their customer base. **Objectives:** To effectively launch the Al-Futtaim Blue loyalty brand, the goals included: 1. **Distinct Brand Identity:** Create a memorable brand that appeals to a wide range of customers. 2. **Cross-Border Coordination:** Ensure consistent messaging in all regions. 3. **Brand Standards:** Maintain uniformity in brand assets, communication style, and visual presentation. 4. **Marketing Materials:** Clearly convey the benefits of the loyalty program. 5. **ATL and BTL Campaigns:** Enhance visibility and engagement through diverse marketing efforts. 6. **Website Landing Page:** Transform visitors into members via an intuitive landing page. 7. **Mobile App:** Provide a smooth user experience for managing accounts and tracking rewards. **Strategy and Tactics:** The strategy was based on utilizing consumer insights: 1. **In-Mall Campaigns:** Create high visibility in malls owned by Al-Futtaim. 2. **Point of Sale Promotions:** Facilitate immediate sign-ups in stores. 3. **Email Communications:** Inform current customers about the benefits of the program. **Results:** The Al-Futtaim Blue loyalty initiative achieved: - **1.1 Million Users:** Strong uptake, with 500,000 users in the UAE. - **30% Revenue Contribution:** Loyalty members accounted for 30% of retail sales. - **20% Transaction Increase:** Loyalty members spent more. - **Increased Visit Frequency:** Members visited stores 2.5 times more often. These outcomes underscore the program's effectiveness in enhancing customer loyalty, boosting revenue, and encouraging greater spending within the Al-Futtaim network. The strategic implementation ensured the Al-Futtaim Blue loyalty program surpassed expectations, reinforcing its significance in Al-Futtaim’s customer engagement efforts.

YasMall's Digital Overhaul and Its Impact

YasMall

In 2014, YasMall emerged as a prominent shopping and entertainment center in Abu Dhabi, located near attractions like Ferrari World. However, its website required a significant overhaul, transitioning from a basic tool to a vibrant platform aimed at boosting visitor traffic. With the onset of COVID-19, the objective was to establish YasMall as an essential destination by: 1. Improving Visitor Conversion: Crafting an engaging online experience. 2. Keeping Information Current: Ensuring real-time accuracy. 3. Enhancing Accessibility and Usability: Creating intuitive navigation. 4. Positioning in the Market: Showcasing unique selling points. YasMall's data-driven digital strategy involved: 1. Category-Based Filtering: Increasing store search effectiveness. 2. Loyalty Program Implementation: Strengthening local shopper engagement. 3. Greater Entertainment Promotion: Highlighting cinemas and family areas. 4. Marketing Special Deals: Attracting budget-conscious shoppers. 5. Tourist Information: Providing travel details to entice tourists. By utilizing Umbraco, YasMall incorporated 3D maps to enhance navigation and user experience. As a result of these improvements, the website saw a 50% increase in average pages viewed per visit, rising from 2.2 to 3.4. Additionally, foot traffic grew by 22% in June 2023 compared to June 2022. This digital transformation successfully turned online engagement into physical visits, reinforcing YasMall's position as a leading destination in Abu Dhabi.

Enhancing Digital Visibility

Goody Culinary Solutions

Goody Culinary Solutions had been relying on distributors, which made it challenging to gain insight into their B2B customers, hindering their ability to customize offerings and plan for future growth. Established in 1969, Goody Culinary Solutions is aligned with Saudi Vision 2030 and provides culinary products such as pasta, seafood, and condiments aimed at enhancing customer experiences in the HORECA sector. To tackle these issues, Goody set out to: 1. Support Entrepreneurs: Provide resources and networking opportunities for growth. 2. Motivate Chefs: Offer creative content and innovative recipes. 3. Streamline Procurement: Make the purchasing process more efficient. Centric's strategy involved several steps: 1. Discover: Understanding the needs and preferences of the HORECA sector. 2. Define: Establishing goals for specific target groups. 3. Design: Developing a user-friendly website with tailored content. 4. Develop: Creating functionalities like menu builders and simplified ordering processes. 5. Deploy: Launching the website with strong SEO and high-performance features. 6. Dissect: Evaluating performance and user feedback for ongoing enhancement. The redesigned website resulted in a 400% increase in organic traffic, outperforming competitors such as Unilever Food Solutions. Additionally, a database of 16,000 individuals connected to the HORECA industry was created, ensuring sustained engagement. This initiative also set the groundwork for future e-commerce capabilities. By involving entrepreneurs, inspiring chefs, and simplifying the procurement process, Goody achieved its goals and gained deeper insights into customer behavior. Centric's strategic and innovative approach positioned Goody as a trusted leader in the culinary field.

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