Catch Reality is an immersive content studio based in London, founded by filmmaker Ian Burke. Since 2016, we have focused on 360° video production, virtual reality, AI-driven 360° projects, and virtual tour creation, building on two decades of experience in video production. Our work spans London, the UK, and international markets, encompassing commercial commissions, broadcasting projects, and original immersive content. Our expertise includes producing 360° concert films and immersive music videos for artists like Aphex Twin and Eli & Fur, AI-enhanced immersive productions using our Hybrid 360° Worldbuilding technique (such as the Kyushu VR travel documentary series and AI-generated performance environments), as well as virtual tours for clients in cultural, commercial, and architectural sectors, alongside content for Apple Immersive Video and Vision Pro. We are equipped with high-end 360° cameras like the Insta360 Titan and Insta360 Pro 2, which are available for hire along with operator services throughout London and the UK. Additionally, traditional 2D video production is offered through our sister studio, Promo Video.