Cartesian focuses on analytics that assist businesses in enhancing customer value, optimizing marketing expenditures, and making informed business decisions. Established in 2009, the company boasts a team of over 200 professionals across five offices in India, APAC, and North America. Its Consulting division offers customized analytics services to more than 50 domestic and international brands, covering areas such as Customer Analytics, Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA), Promo Optimization, Business Analytics, Pricing and Promo Optimization, Store analytics, Retail analytics, and Digital Analytics. The primary sectors served include Retail, Banking, Financial Services and Insurance (BFSI), Quick Service Restaurants (QSR), Hospitality, and eCommerce. The Solutions division integrates AI and machine learning models into ready-to-use products, including the Segment of One Engine and TheKyte.ai, our Subject Line generator. Since establishing our AI lab in mid-2017, we have consistently sought to convert our intellectual property into practical solutions. Cartesian has received numerous accolades, including the Frost and Sullivan Marketing Analytics Company of the Year 2018, along with global partnerships with leading analytics technology providers.