Driven by a shared enthusiasm for digital innovation and a commitment to social and environmental change, James Noble and Paul Beardsell collaborated to establish Carter Digital. This initiative has attracted prominent clients such as ANZ, REA Group, Herbert Smith Freehills, The Royal Women's Hospital, and Origin Energy. Carter is actively engaged in the creative and artistic realm, having re-envisioned The Loop, contributed ideas for the National Gallery of Victoria, and developed digital strategies for ACMI. Their strong dedication to addressing real-world challenges leads Carter to partner with various non-profit organizations, including World Vision, Global Change Institute, Headspace, and Sustainability Victoria. The company excels in all aspects of digital, including strategy, user experience, interface design, and development. They have received numerous awards for their work in Business, Applications, B2B, Strategy, Education, and Public Service, recently winning Platinum and Gold at the Creativity International Awards, one of the longest-standing independent competitions in advertising and design globally. James attributes the company’s achievements to "a reverse approach to projects that prioritizes the user's experience when engaging with relevant content and aims for a device-agnostic methodology."