
Capicua
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Overview
$25,000+
Min Project Size
$50 - $99/hr
Avg Hourly Rate
50 - 249
Employees
2010
Year Founded
ABOUT CAPICUA
Shape the Future
We operate as a comprehensive agency, combining our expertise in branding, user experience design, and advanced technology. Our aim is to enhance disruptive businesses by developing outstanding web, mobile, and software applications. We are Capicua, and our approach centers on addressing the needs of clients and organizations, aligning with their values to deliver innovative solutions. Our logo features a Slinky®, symbolizing flexibility and resilience, while also representing a blend of science and art. We value creativity and strive to incorporate it into every project we undertake.
LANGUAGES SPOKEN
English
HIGHLIGHTS
$25,000+
Min Project Size
$50 - $99/hr
Avg Hourly Rate
50 - 249
Employees
2010
Year Founded
Services
Focus
Industries
Clients
Services Provided
65% Custom Web Application Development
35% Mobile App Development (iOS & Android)
40% UX Research & Usability Testing
60% Wireframing & Prototyping
About the Team
OUR STORY
**BACKGROUND**
I serve as the Chief Digital Officer at a digital agency that creates digital products for a diverse clientele, ranging from startups to large enterprises. Our main emphasis is on comprehensive product design, development, and ongoing support. Additionally, we provide strategic consulting to help clients navigate the digital landscape.
**OPPORTUNITY / CHALLENGE**
What issue were we addressing with Capicua? We sought a partner that could provide us with skilled resources to scale effectively. In essence, we needed talented individuals capable of delivering high-quality work, which led us to collaborate with Capicua.
**SOLUTION**
What was the extent of their involvement? So far, we’ve engaged Capicua's team specifically for UI/UX design. They assist us in prototyping and enhancing the quality of our UX design. We haven't yet tapped into their development resources, but we have upcoming contracts for product development. Besides supporting our service operations, we also plan to involve them in the development of our own digital product. They will be tasked with managing the new product initiative we intend to launch.
**Team composition?** I primarily collaborate with two Capicua team members: the co-owner and design director, along with the lead designer. They oversee the design resources and junior staff we utilize.
**How did you start working with Capicua?** A collaborator from a previous company had engaged them for a digital project, allowing me to see their work firsthand. They were my first experience with a nearshore team, and their quality far surpassed that of the offshore companies I’d previously dealt with from India and the Philippines. Recognizing their skill and expertise, I immediately thought of them when I needed a partner for my current company. It was an obvious choice.
**Financial investment?** We have invested over $25,000 with them.
**Current status of the engagement?** Our collaboration with Capicua began in January 2021 and is still ongoing.
**RESULTS & FEEDBACK**
What proof do you have regarding the impact of this partnership? I evaluate Capicua’s work based on their understanding of our needs. I rarely find myself needing to repeat requests. If I have to restate something multiple times, it suggests we may not be receiving value for our investment. Fortunately, they typically grasp concepts right away. Additionally, client satisfaction with their work speaks volumes about the team. Capicua aligns well with our holistic product design approach, allowing us to cater to various buyer personas. I am particularly impressed by their problem-solving capabilities; if they don’t meet expectations initially, they quickly adapt. They also demonstrate agility in tackling complex requests and understanding both our business model and end-user needs.
**How does Capicua perform in project management?** Their project management is very effective, with a solid workflow. They break tasks down efficiently, and we primarily use Slack for communication. Overall, their management is quite robust.
**What impressed you the most about Capicua?** As my first nearshore team, I appreciate the cultural alignment between our groups. They have a better understanding of American culture compared to teams from other regions, which I find remarkable. Additionally, their design capabilities are top-notch, rivaling or exceeding those of US-based hires.
**Are there areas for improvement?** No, none that stand out at this time. While there’s always room for growth in any organization, I can’t identify specific changes they need to make right now.
**Advice for potential clients?** If you're in search of high-quality, skilled, and experienced nearshore professionals, I recommend Capicua. They handle fewer repetitive tasks, which keeps costs down. In comparison, other offshore teams might offer lower rates but often come with a larger number of less productive workers, leading to wasted resources. One competent person from Capicua can deliver the same value as ten underperforming offshore workers, underscoring the importance of prioritizing quality over quantity.
Projects & Clients
Project Size & Rate
Minimum Project Size
$25,000+
Average Hourly Rate
$50 - $99/hr


