Founded in 2011 by Matthew Ridsdale, Cannon PR is an independent communications agency committed to purpose-driven public relations. Grounded in values such as integrity, innovation, passion, and excellence, the agency builds trusted client relationships centered on honesty and collaboration. Cannon PR excels at crafting compelling stories that resonate across diverse media platforms—TV, radio, digital, and print—serving clients from SMEs to well-known British brands as well as public sector and charitable organizations. Their work goes beyond reputation management; it shapes opinions and fosters impactful engagement. Committed to nurturing future talent and giving back, Cannon PR actively mentors aspiring professionals and supports community causes through both expertise and patronage, emphasizing transparent, results-focused campaigns tailored to client goals.