NST Group
When NST reached out to Candidsky, their goal was to expand their market share and establish NST group as the preferred choice for teachers booking educational trips, both locally and internationally, in a competitive market. By leveraging existing analytical data and insights about competitors, we discovered that both SEO (organic search) and Paid Media presented opportunities for the brand to meet its objectives.
Our approach involved the ongoing enhancement of the website’s relevance through thorough research and content optimization. Collaborating closely with our in-house SEO and Content teams, we established a comprehensive process for research and content refinement for the NST brand. This process included analyzing competitor content, pinpointing content gaps on the NST website, and improving existing content to boost conversion and search performance. As a result, we observed a significant increase in online visibility and overall conversion rates.
We adopted an integrated marketing strategy for NST to maintain consistency across all campaigns, ensuring that SEO and PPC efforts were aligned for optimal ROI.
In the early stages, we identified that the NST website had lower domain authority compared to key competitors. To address this, we promptly launched a strategic link-building campaign, collaborating with relevant travel market publishers to generate backlinks to the main landing pages. This effort raised the domain authority to 34, which had a notable positive effect on rankings for commercially driven landing pages on the site.
The results were clearly impressive.