CHARIS
The CHARIS app, equipped with GPS, allows users to quickly access their appointments for top fitness, beauty, and wellness venues in London. You can view search results on an interactive map and filter them by postcode and type of treatment. After selecting an appointment, users can take a virtual tour of partner locations, complete with editor notes and suggestions. Membership to CHARIS is by invitation only; to join the waiting list, simply download the app and provide your details, or you can request membership at charisit.com. Initially, CHARIS functioned as an offline concierge service for elite city professionals in London. As its client base expanded, the team recognized the need for a more streamlined way to connect clients and providers. The allure of CHARIS lies in its luxurious branding and personalized service (including insider tips and tailored recommendations), which have built client trust and established the company as a leader in the beauty, wellness, and fitness sectors. While embracing digital advancements, the team was committed to preserving the community atmosphere they had cultivated and ensuring the luxury experience remained intact. To simplify the booking process for clients and partners, all appointments were centralized in the app, highlighting editorial profiles of vendors and integrating in-app payment options.
The CHARIS app serves as a virtual storefront featuring a carefully curated selection of London’s top beauty, wellness, and fitness establishments. Users can pre-pay for appointments directly within the app and monitor their booking history in their account settings. With a variety of treatment options available, users can search for appointments utilizing real-time GPS technology. The design of CHARIS reflects a glossy magazine aesthetic, complete with editor notes and high-resolution photo galleries that showcase partner interiors, enabling users to "shop" directly through the app.
For marketing, CHARIS is associated with prestigious international luxury brands and professional networks, currently operating on an invitation-only model through these partnerships.