Cake & Arrow

For Cake & Arrow

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Overview

$50,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2002

Year Founded

ABOUT CAKE & ARROW

UX Design and Innovation for Finance + Insurance

Cake & Arrow is a company specializing in UX Design and Product Innovation, focusing solely on the Financial Services and Insurance sectors. We believe that empathy creates opportunities. Our human-centered design methodology enables carriers, distributors, and service providers to develop exceptional digital experiences that yield positive outcomes. With over 20 years of experience, we have enhanced the purchasing, selling, and servicing processes for insurance and financial services, improving the experience for all stakeholders. Recent clients include Chubb, Citi, Travelers, Aflac, MetLife, EY, Amwins, Northwestern Mutual, American Family, Unqork, The General, The Hanover, and Woodruff Sawyer. Our offerings and capabilities encompass UI/UX Design, Research & Insights, Product Strategy & Marketing, Enterprise Software, Websites & Applications, Innovation & Concept Design, Front-end Development, CMS Development, Design Thinking Workshops, and Ongoing Strategy & Consulting.

Tech Stack

ReactAngular

Languages Spoken

English

HIGHLIGHTS

$50,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2002

Year Founded

Services

Focus

Industries

Clients

Services Provided

50% Product UX Strategy

25% Digital Strategy

25% Web App UI Design

About the Team

OUR STORY

At Cake & Arrow, we prioritize people in designing digital experiences that forge genuine connections between clients and their customers. Founded on the belief that e-commerce and fintech could be revolutionized through attentive listening and user-focused design, the company has since expanded its empathetic approach across various sectors, notably insurance, mirroring retail's evolution from years past. Through meticulous research and collaborative problem-solving, Cake & Arrow crafts purposeful solutions that address real customer needs, driving impact where it matters most. Their interdisciplinary teams, characterized by generosity, bravery, and user advocacy, unite to navigate complexity and target impactful problems. Embracing fresh perspectives and a culture free of ego, the company fosters a dynamic, inclusive environment, continually growing and inviting new talent to join their mission.