Cake & Arrow
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Overview
$50,000+
Min Project Size
$50 - $99/hr
Avg Hourly Rate
10 - 49
Employees
2002
Year Founded
ABOUT CAKE & ARROW
UX Design and Innovation for Finance + Insurance
Cake & Arrow is a company specializing in UX Design and Product Innovation, focusing solely on the Financial Services and Insurance sectors. We believe that empathy creates opportunities. Our human-centered design methodology enables carriers, distributors, and service providers to develop exceptional digital experiences that yield positive outcomes. With over 20 years of experience, we have enhanced the purchasing, selling, and servicing processes for insurance and financial services, improving the experience for all stakeholders. Recent clients include Chubb, Citi, Travelers, Aflac, MetLife, EY, Amwins, Northwestern Mutual, American Family, Unqork, The General, The Hanover, and Woodruff Sawyer. Our offerings and capabilities encompass UI/UX Design, Research & Insights, Product Strategy & Marketing, Enterprise Software, Websites & Applications, Innovation & Concept Design, Front-end Development, CMS Development, Design Thinking Workshops, and Ongoing Strategy & Consulting.
LANGUAGES SPOKEN
English
HIGHLIGHTS
$50,000+
Min Project Size
$50 - $99/hr
Avg Hourly Rate
10 - 49
Employees
2002
Year Founded
Services
Focus
Industries
Clients
Services Provided+5 Services
10% Mobile App UI Design
10% Interaction Design
15% Design System Creation
10% SaaS Dashboard Design
15% Product UX Strategy
10% Web App UI Design
15% UX Research & Usability Testing
10% Wireframing & Prototyping
About the Team
OUR STORY
At Cake & Arrow, we prioritize people in designing digital experiences that forge genuine connections between clients and their customers. Founded on the belief that e-commerce and fintech could be revolutionized through attentive listening and user-focused design, the company has since expanded its empathetic approach across various sectors, notably insurance, mirroring retail's evolution from years past. Through meticulous research and collaborative problem-solving, Cake & Arrow crafts purposeful solutions that address real customer needs, driving impact where it matters most. Their interdisciplinary teams, characterized by generosity, bravery, and user advocacy, unite to navigate complexity and target impactful problems. Embracing fresh perspectives and a culture free of ego, the company fosters a dynamic, inclusive environment, continually growing and inviting new talent to join their mission.
Projects & Clients
Project Size & Rate
Minimum Project Size
$50,000+
Average Hourly Rate
$50 - $99/hr
