The Cabinet
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Overview
$10,000+
Min Project Size
$50 - $99/hr
Avg Hourly Rate
10 - 49
Employees
2013
Year Founded
ABOUT THE CABINET
Design Agency London
Similar to the 'other' Cabinet, we are a London-based collective that functions as a decision-making body, providing strategic advice to our clients as we create, develop, deliver, and safeguard brands across various sectors and disciplines. At The Cabinet, we greatly admire Winston—not only for his contributions to our country or his sharp wit, but for his passion, intelligence, and endurance. We believe these qualities are essential for brands that aspire to be successful and to lead in their industries today.
As our name implies, the three founding members of our 'cabinet' share equal authority and a unified vision: to collaborate with our clients to create prosperous brands. Our creative work reflects the craftsmanship traditionally associated with cabinet making, although we apply 21st-century technologies to execute this craftsmanship. Despite the effectiveness of modern tools and techniques, every brand opportunity we tackle is built on three fundamental pillars: a distinctly defined CAUSE, engagement with COMMUNITIES, and delivered through exceptional CRAFTSMANSHIP.
As a collective, we excel at collaboration in creative, commercial, and client service aspects. We operate on the principle that “two heads are better than one,” recognizing that our work wouldn’t be possible without our clients and that they achieve greater success when partnering with us.
Languages Spoken
English
HIGHLIGHTS
$10,000+
Min Project Size
$50 - $99/hr
Avg Hourly Rate
10 - 49
Employees
2013
Year Founded
Services
Focus
Industries
Clients
Services Provided
20% Brand Identity Design
13% Brand Refresh & Rebranding
10% Marketing Collateral Design
8% Graphic Design
15% Search Engine Optimization (SEO)
17% Content Marketing Strategy
12% Digital Strategy
5% Other Digital Marketing
About the Team
OUR STORY
Drinks worldwide—alcoholic or not, hot or cold—are essential daily elements that embody cultural traditions and social bonds. In today’s rapidly evolving market, brand loyalties are waning, rituals are shifting, and innovation is imperative. The Cabinet is a specialized innovation consultancy dedicated to empowering drinks brands to lead amidst this dynamic landscape. Positioned at the crossroads of strategy, culture, and creativity, we deliver market-ready solutions that combine cultural insight with commercial strength. Operating independently from large studios, we offer agility and speed in brand creation. Over the past decade, we've developed unique tools—including Emergence Sessions and the Brand Builders Notebook—that transform insights into actionable strategies, ensuring our partners’ ideas resonate culturally and succeed commercially.
Projects & Clients
Project Size & Rate
Minimum Project Size
$10,000+
Average Hourly Rate
$50 - $99/hr