UX Design for PMS Company
Elever PMS, India's first fully Quant and Factor-driven Portfolio Management Service, collaborated with Butterr Design to clarify its intricate financial narrative and create a digital platform that transforms curiosity into investor confidence. The objective was straightforward: Elever's innovative quant-based offerings needed a website that matched their intelligence. The CMO's directive was clear: “Make our website as smart as our investment strategies.” By collaborating closely with Elever’s leadership and marketing teams, we assessed user activity, content flow, and conversion metrics. We identified two essential insights: investors prefer clarity over complexity, and trust is established through consistent design rather than mere statements. Our team reimagined Elever’s website into a story-driven fintech platform, anchored in business strategy, design psychology, and conversion-focused user experience. We streamlined the information architecture, employed modular layouts, and incorporated progressive lead forms that guide users seamlessly from exploration to inquiry. Additionally, we refined financial microcopy for greater accessibility, enhanced the mobile experience, and created a scalable Framer design system for ongoing product enhancements. The outcomes included a 30% increase in lead submissions, a 50% rise in mobile engagement, improved session length, enhanced funnel visibility, and a stronger sense of investor trust and brand image. Elever’s revamped website now embodies its analytical precision and brand values — focusing on humanity, data, and growth readiness.