The Bureau Of Small Projects

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Overview

$1,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2013

Year Founded

ABOUT THE BUREAU OF SMALL PROJECTS

Big Brand Experience For Small Business & Startups

We apply the expertise gained from Fortune 500 companies and major brands to assist small businesses, startups, and nonprofits. The Bureau of Small Projects collaborates with some of the brightest minds, including renowned figures like Bill Nye, CEO of the Planetary Society, and institutions such as Blackrock Neurotech and Stanford University. Our impressive client list also features The NFL, Canon, GirlTrek, the US Fish and Wildlife Service, the nation of Switzerland, and the esteemed Spelman College. Each member of our team is a specialist, and we harness their extensive experience in branding, web development, and marketing with iconic brands to help small to midsized businesses, nonprofits, and startups enhance their visibility and significantly boost their revenue. A bit of background: we initially focused solely on large brands and Fortune 500 companies. However, after producing a documentary titled “Kindness Is Contagious,” which showcased the importance of kindness, we collaborated with various startups, healthcare organizations, and nonprofits—groups striving to make a positive impact. This experience sparked our desire to also contribute to making the world a better place. Consequently, we aimed to adapt the successful strategies of large corporations for smaller organizations. We found that by greatly simplifying the marketing process, we could cater to the needs of these entities, which often lack the budgets for endless revisions and extensive research and strategy sessions. Most of our clients are either lesser-known organizations eager to make a difference or well-known individuals with honorable missions but limited funds, such as Jackson Galaxy from Animal Planet, who runs a remarkable nonprofit for at-risk shelter cats, or Bill Nye and the Planetary Society, which is dedicated to environmental conservation.

Languages Spoken

English

HIGHLIGHTS

$1,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2013

Year Founded

Services

Focus

Industries

Clients

Services Provided

35% Brand Identity Design

15% Graphic Design

50% Web App UI Design

About the Team

OUR STORY

Our Narrative Every member of our team is a specialist and an expert in their area. Each individual has experience working with Fortune 500 companies and prominent brands. Our mission is to enhance the world by guiding nonprofits, small to mid-sized businesses, and startups—particularly those that aim to improve society—on how to function with the same excellence as renowned organizations like The NFL, Canon, the Country of Switzerland, Stanford University, and the US Fish and Wildlife Service, all of whom are our clients.

TEAM PHOTOS

The Bureau Of Small Projects team photo 1

The Bureau Of Small Projects team photo 2

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Portfolio

The Canon Group, Arcules Rebrand and Website

The Canon Group

The primary clients of The Bureau Of Small Projects® include startups, small to medium-sized businesses, and nonprofits. However, we also undertake “intrepreneurial” projects for large companies like The Canon Group. Arcules, an AI startup that operates under Canon, envisions AI as a tool to enhance human capabilities, making people better, smarter, and happier. With a sense of safety, individuals are encouraged to achieve more, unlock their potential, and pursue greatness. Naturally, we were eager to contribute to this vision. The Bureau Of Small Projects® team worked closely with Canon to rebrand Arcules, refine their messaging, and design a website that reflects their mission to Augment Human Greatness.

America's Wildlife Refuges Rebrand

U.S. Fish and Wildlife Service

Affiliated with the U.S. Fish and Wildlife Service, America's Wildlife Refuge required a comprehensive rebranding and a new campaign to draw in visitors to its 568 sites nationwide. The U.S. Fish and Wildlife Service enlisted the Bureau of Small Projects to develop a complete branding package for the National Wildlife Refuge System, aiming to make it appealing, easily recognizable, and capable of competing with the National Park System for public interest. We delivered a messaging strategy, marketing plan, logo, brand manual, and a brand awareness campaign. The Challenge: In the wake of the pandemic, people need added encouragement to engage with nature. Given the multitude of distractions, we needed strong messaging and an engaging campaign to motivate our audience to participate. The Approach: Utilizing our distinctive competitive analysis and messaging techniques, we crafted a value proposition that highlighted unique offerings, appealing to those searching for peace and solace in a tumultuous world. Subsequently, we launched the "Walk for the Wild" campaign that builds on this value proposition. The Results: From June to December, across Meta, Google, and LinkedIn, we achieved 8.5 million impressions, a 3% click-through rate, and 1 million remarketing impressions.

The Planetary Society Rebrand with Bill Nye

The Planetary Society

The Planetary Society collaborated with The Bureau of Small Projects to refresh their logo and branding strategy. The initial logo was famously sketched by Carl Sagan on a napkin, and they aimed for a more modern and readable design, while retaining the Saturn rings that form the letter "P." They also sought a clear strategy to expand membership and boost engagement as interest in space exploration surges. Founded by Sagan and currently led by Bill Nye, the Planetary Society's mission is to empower global citizens in advancing space science and exploration, building on a legacy of influential figures. The Bureau of Small Projects was proud to be selected by Nye to modernize the Planetary Society's branding for the 21st century. Competing against organizations like SpaceX, NASA, and SETI posed significant challenges, but our branding process focused on differentiating qualities rather than the typical brand story approach used by most agencies. With support from prominent figures such as Sagan, Nye, and Neil deGrasse Tyson, the Planetary Society’s mission to make space accessible resonates widely. Identifying what makes an organization unique can be challenging, but the Planetary Society provided plenty of material to work with.

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