BUMP

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Overview

$10,000+

Min Project Size

150+

Avg Hourly Rate

2 - 9

Employees

2020

Year Founded

ABOUT BUMP

BUMP

We are a distinctive marketing agency that comprehends, engages, and mobilizes young audiences through music and culture. Whether it's Kanye, Kickers, Pioneer DJ, or Atlantic Records, we assist brands in identifying their position within youth culture and translating their brand identity into something that resonates with Gen Z.

Languages Spoken

English

HIGHLIGHTS

$10,000+

Min Project Size

150+

Avg Hourly Rate

2 - 9

Employees

2020

Year Founded

Services

Focus

Industries

Clients

Services Provided

50% Market Research & Competitive Intelligence

30% Digital Strategy

13% Influencer Marketing

7% Social Media Marketing

Portfolio

KANYE WEST’S ‘DONDA’

Kanye West

In true Ye fashion, Kanye sought insights from our community about the music scene ahead of his latest album, Donda. He focused on three areas: a) grassroots music venues in the UK, b) top production teams, and c) a group of UK music fans to participate in the album's listening party. Our community quickly provided the necessary insights and facilitated Ye’s UK launch within just 36 hours (from when we received the brief to the activation). As a result, the Donda album became the second-most streamed album on Spotify within the first 24 hours, achieved the most streams in a single week ever, reached 100 million streams on its first day, and totaled 442 million streams in its first week.

Kickers

Unknown

**Background:** Kickers has long been linked with independent subcultures at the forefront of innovative music scenes. BUMP was engaged to devise a strategy that would restore the cultural significance of Kickers, as it was essential for the brand to reclaim its cult status as a heritage British clothing label. The challenge was clear: Kickers needed to recapture its trendy image to resonate commercially with the contemporary 16-24 age group. **Insight and Approach:** According to the Voxburner Youth Trend Report (2021), 62% of UK individuals aged 16-24 used TikTok at least once a month, surpassing Facebook (57%) and Twitter (40%). Nearly half of all TikTok users reported purchasing from brands they encountered on the platform, and 15% of adults, along with 36% of Gen Z, made purchases influenced by TikTok (Adweek, 2021). Our strategy focused on enhancing Kickers' cool factor by promoting cutting-edge Gen Z talent on the relevant platform: TikTok. We carried out qualitative interviews to audit Kickers, and the findings led to the creation of The Kickers Presents platform. This initiative aims to highlight emerging creatives, provide industry insights, and host stages at the UK’s trendiest music festivals. As a result, Kickers’ TikTok following grew from zero to 38,000 in just six months, with Kickers Presents garnering over 3 million views. Our cultural marketing strategy included collaboration with a network of 600 artists, partnerships with four clubs and festivals, musicians, producers, influential industry figures, and festival attendees. **Website Performance during Outlook Festival Activation:** There was a 27% week-over-week growth in the women’s category page and a 44% increase for men's, along with an impressive 816% rise in Instagram story mentions during the festival. The week following the event saw a 113% increase in new private message requests. Our gifting suite led to 27 music artists sharing their own user-generated content. Overall, our total following reached 187,000, with an average engagement rate of 10.6%. Over six days, we received 288 music mixes submitted at 30 minutes each, amounting to 8,640 hours of music.

Projects & Clients

Project Size & Rate

Minimum Project Size

$10,000+

Average Hourly Rate

150+

Pricing Snapshot

Min Project Size

$10,000+

Avg Hourly Rate

150+

Cost Rating

N/A

What Clients Have Said

"BUMP delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

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Market Research & Competitive Intelligence

Digital Strategy

Influencer Marketing

Social Media Marketing

Industry Recognitions

Media Week 30 Under 30

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Campaign Start up agency of Year

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Locations

Headquarters

Reliance Wharf, Unit W, Hertford Road

London, England, United Kingdom N1 5ET

+447526956317

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