Founded in 2016 by Roddy Richards, WestLink specializes in creating custom software that uncovers hidden margins and drives operational efficiency. Recognizing that many operations teams lose 15-25% of margin due to unseen inefficiencies, WestLink launched Reflex in 2025—a solution that captures real workflows, pinpoints where margin leaks occur, and implements automations to reclaim losses, often recovering $100-250K per pilot. Serving industries like travel, logistics, and active lifestyle tech, WestLink's expert team of over 75 entrepreneurial professionals builds mobile apps, web platforms, APIs, and AI integrations using cutting-edge technologies including React, Node.js, AWS, and OpenAI. Renowned for strategic partnership, collaboration, and a positive work culture, WestLink delivers scalable, impactful software solutions trusted by clients such as Uber, Bose, and Citizen Watch.