BSUR is a global independent agency headquartered in Amsterdam, with offices in São Paulo and Shanghai, catering to various international, European, and prominent local clients. We combine design, advertising, and activation to assist brands in expressing their most authentic, consistent, and inspiring selves. Established in 1995, we developed our unique branding approach known as Concepting. We believe only those brands with a clear vision or a genuine, authentic mindset will stand out: 'be as you are.' Strong conceptual brands cultivate true fans, adapt to changes, and explore new markets. The renowned book 'Concepting,' authored by BSUR co-founder Jan Rijkenberg, is available in four languages and is taught at numerous universities, academies, and MBA programs. Our team comprises over 50 international talents from around the globe, and we have been recognized in 'The World’s Leading Independent Agencies' report by Campaign in 2010, 2011, 2012, and 2014.