A Webinar Provider Optimizes Marketing Efforts
Clear Law Institute offers over 75 live webinars each month alongside more than 1,000 recorded on-demand sessions. The organization meticulously chooses presenters who are not only knowledgeable but also engaging, ensuring high-quality and interactive continuing education webinars, supported by excellent customer service. Seeking to enhance both the quality of their webinars and attendance rates, Clear Law Institute partnered with Brimit, as they were lacking a system to thoroughly plan upcoming webinars with a comprehensive overview of the schedule, speakers, readiness levels, seat availability, and other key information.
To address this, Clear Law Institute, which was already utilizing Salesforce Sales Cloud, collaborated with Brimit to create various visual components and integrate its existing Salesforce platform with additional systems. The new digital platform for webinar management included:
- A consolidated view of scheduled webinars and participants, with the ability to send automated notifications.
- An improved communication method for webinar speakers, with clear steps to follow ahead of each webinar.
- Enhanced reporting and dashboards displaying useful data, such as the number of unsold seats for upcoming webinars.
As a result, Brimit enabled Clear Law Institute to increase the number of webinars held each month, thereby boosting revenue. Enhanced customer management and communication led to a rise in webinar attendance, while targeted marketing strategies improved overall marketing expenditure efficiency.