Lurssen | Branding & Platform Design
When Lurssen, one of the world's largest shipbuilding firms, arrived in Croatia to initiate the Maritime Innovation Cluster, or Mar/NN, they sought BrightDock's expertise in branding, naming, and platform design and development. We were enthusiastic about the opportunity to help position Croatia as a notable maritime nation in Europe once again. The color palette of green, blue, and purple intertwines as if the sun is shimmering beneath the water's surface. Green symbolizes digital innovation and sustainability, blue denotes professionalism and the maritime sector, and purple represents a more contemporary and youthful alternative to the traditional darker blues often associated with larger companies. The incorporation of pink hues adds a touch of passion and emotional depth, highlighting the human aspect of the cluster. The logo we designed is wholly organic and distinctive, flowing like the ocean itself, and is paired with a blend of modern yet timeless typography to reflect their adaptability and agility within the robust maritime industry. The end result is a striking and memorable logo that captures the intersection of digital elements, such as artificial intelligence and data science, with innovation and a fresh perspective.