BrandVerge

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Overview

$25,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2017

Year Founded

ABOUT BRANDVERGE

A data-driven; full-service advertising agency

BrandVerge is a comprehensive advertising agency that assists brands in developing effective ad campaigns based on data insights. Our primary services focus on creating strategic, audience-centered initiatives that help brands achieve their maximum potential. Utilizing a data-driven methodology, we design relevant campaigns and deliver messages to the most receptive audiences. We collaborate with brands to generate tangible results by enhancing conversions, broadening reach, fostering enduring engagement, and steadily improving outcomes across various channels. Our advertising proficiency empowers brands to engage with the appropriate audiences and meet their objectives.

LANGUAGES SPOKEN

English

HIGHLIGHTS

$25,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2017

Year Founded

Services

Focus

Industries

Clients

Services Provided

50% Performance Marketing

30% Pay Per Click

20% Social Media Marketing

40% Google Ads Management

15% Amazon Advertising Management

15% YouTube Advertising

30% Media Planning & Budget Allocation

About the Team

OUR STORY

BrandVerge is a results-oriented advertising agency committed to transparency and collaboration. They prioritize open communication, providing clients with full visibility into strategies, pricing, and campaign performance. Emphasizing a cooperative approach, BrandVerge actively involves clients in media planning, valuing their input for superior outcomes. Utilizing data and analytics, they develop targeted strategies that deliver measurable growth and strong ROI. Their leadership team operates with a lean, decision-maker-focused structure, fostering trusted partnerships. Clients praise BrandVerge for their strategic expertise, responsiveness, and genuine investment in brand success. Dedicated to driving significant advertising growth, BrandVerge positions itself as a trusted extension of its clients' teams, delivering premium media solutions tailored to achieve business objectives.

Portfolio

Skip Hop: Organic Social

Skip Hop

**Challenge:** Skip Hop enlisted BrandVerge to oversee their organic social media channels, which encompassed content creation and management on platforms like Instagram, Facebook, TikTok, Pinterest, and Twitter. BrandVerge's objective was to elevate engagement, impressions, and various other metrics to boost the brand's visibility and awareness on social media. **Solution:** To enhance engagement and performance on Skip Hop's organic social channels, we initially conducted reports to evaluate our competitors' performance and our standing. Using this data, we collaborated with internal client teams to refine our social strategy. Our approach focused on producing distinctive and captivating content for social platforms, heavily utilizing in-feed video content and click-through links to guide consumers to the Skip Hop website. We improved social relevance and customer engagement by consistently posting an average of 7 times a week across various channels and interacting with customers, including resharing user-generated content (UGC). Our primary focus was on TikTok and Instagram, as research indicated that 44% of users shop on Instagram weekly. **Results:** The revamped Organic Social strategy led to increased traffic for both Skip Hop's Instagram and TikTok accounts. On TikTok, BrandVerge expanded Skip Hop's follower count by 71%. TikTok views surged by 93%, and likes grew by 42%. In our Instagram strategy, which included segments like "Ask an Expert," "Skip Hop Hacks," "Product Quotes," "Real Parents Get Real," and "Fun Fact Friday," we achieved a 217% increase in views. Engagements rose by 262% compared to 2021, and content impressions grew by 20%. In conclusion, BrandVerge's initiatives significantly enhanced Skip Hop's online presence, fostering improved engagement and brand value.

Marketing Strategy Work for CPG

Thinx

**Challenge:** Thinx aims to change perceptions regarding menstrual health and bladder leaks, while also challenging existing stigmas. As more women seek alternatives to conventional feminine hygiene products, BrandVerge was engaged to conduct a strategic analysis of their media strategy in preparation for a significant launch in 2023. **Solution:** BrandVerge assessed key performance indicators throughout each phase of the marketing funnel to identify opportunities for improvement. They concentrated on awareness, consideration, and conversions, as these are the primary areas for their paid media efforts. The analysis yielded important insights: while the client's current strategy was effective for generating direct-to-consumer revenue, it wouldn't suffice for the major business changes they aimed to implement to meet growth objectives. BrandVerge collaborated with the client to illustrate how a media plan focused on awareness could attract new customers and generate demand in lower-funnel channels. **Results:** The brand utilized the insights and suggested scenarios from BrandVerge to conduct a television-heavy test aimed at evaluating real-world business impacts. The test yielded positive results, demonstrating that increasing investments in brand awareness could enhance both volume and efficiency further down the marketing funnel. As a result, the brand experienced significant growth in branded search interest, along with a rise in organic and direct traffic to their direct-to-consumer website. Furthermore, retargeting groups across highly effective media channels expanded by 33% following the TV campaign, boosting the brand's overall conversion potential. Ultimately, the project executed by BrandVerge equipped the client with the necessary insights to understand and experiment with a new media investment approach that aligns with their broader goals for 2023.

DTC Acquisition Campaign

Splash Wines

**Challenge:** Splash is an online wine marketplace offering affordable, curated wine cases shipped directly to customers. To take advantage of the rise in online sales during COVID, Splash Wines sought our assistance in reaching a new audience and encouraging them to purchase from their e-commerce site. **Solution:** To effectively engage Millennials, we revamped the brand identity with fresh social imagery and messaging, and devised an omnichannel strategy that included social media, display ads, podcast promotions, and influencer marketing. Our objective was to deliver highly efficient advertisements across these platforms with precise targeting to attract new customers at a low cost. **Results:** This approach resulted in a highly successful media initiative, reaching 5 million new users and directing 24,000 visitors to the Splash Wines website through our social and programmatic ads, surpassing industry benchmarks by 61%. For our podcast strategy, we crafted an engaging script that allowed us to enter the market quickly on popular Millennial podcasts like Dear Chelsea, Family Secrets, Hills Cast, The Nikki Glaser Podcast, and Whine Down with Jana Kramer. In just two weeks, we achieved 300,900 impressions, focusing strategically on pre-roll and mid-roll placements to engage the audience effectively. Our influencer marketing efforts garnered 16,000 likes and connected with over 20,000 Millennial women, with an impressive engagement rate of 7.77%, which is 233% above the industry average. Overall, our campaign delivered exceptional results across all channels for our clients.

1 more project

Projects & Clients

Project Size & Rate

Minimum Project Size

$25,000+

Average Hourly Rate

$50 - $99/hr

Pricing Snapshot

Min Project Size

$25,000+

Avg Hourly Rate

$50 - $99/hr

Cost Rating

N/A

What Clients Have Said

“

"BrandVerge delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

MOST COMMON PROJECT SIZE

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Performance Marketing

Pay Per Click

Social Media Marketing

Google Ads Management

Amazon Advertising Management

YouTube Advertising

Media Planning & Budget Allocation

Industry Recognitions

Certified Women Owned Business

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Gartner Cool Vendor

View source

Locations

Headquarters

90 Church Street

New York, New York, United States 10007

+15857344241

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