Brandteliers

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Overview

2 - 9

Employees

2014

Year Founded

ABOUT BRANDTELIERS

Hospitality Brand Consultants

Brandteliers is a dedicated brand consultancy focused on the hospitality and branded living industries. We assist in crafting brands that foster genuine human experiences, guiding individuals from their initial discovery to their ongoing interactions. Our projects encompass hotels, resorts, branded residences, and destination-oriented initiatives. We provide clear messaging, compelling storytelling, a strong visual identity, and innovative digital strategies in every project. Our goal is to help clients cultivate loyalty, enhance value, and establish meaningful connections with guests and residents. With locations in Dubai, London, and upcoming offices in Singapore, we operate on a global scale.

Languages Spoken

English

HIGHLIGHTS

2 - 9

Employees

2014

Year Founded

Services

Focus

Industries

Clients

Services Provided

40% Brand Guidelines Development

60% Brand Identity Design

Portfolio

Vakkaru Maldives

Unknown

Vakkaru Maldives is a luxurious 5-star resort situated on a secluded tropical island within a UNESCO Biosphere Reserve in Baa Atoll. With breathtaking ocean views and pristine white beaches, it provides guests with an experience rooted in nature and understated luxury. Our client approached us to craft a unique brand narrative and identity that would distinguish them in the competitive Maldivian travel market, where many established players offer similar experiences to overlapping target audiences. The focus was on attracting guests seeking to reconnect with nature and cultivate mindfulness, desiring a space for inner peace and memorable moments with family and friends. This led to the creation of the brand "A Timeless Sanctuary." The defined brand positioning served as a foundation for shaping the brand story, which guided the visual execution and brand activities. Drawing inspiration from local Maldivian motifs and patterns, the brand's visual identity blends a contemporary minimalist design that suggests timelessness and geographical significance. The overall aesthetic maintains an earthy, modest feel that represents the endless horizon of Maldivian tranquility, evoking unscripted moments, a break from the external world, and a deep engagement with the present. This straightforward yet adaptable visual branding allowed for a cohesive and consistent application across the resort's seven outlets, each offering a unique interpretation while still connecting back to the Vakkaru brand.

Grayton Hotel

Unknown

Grayton Hotel Dubai is part of Blazon Hotels' collection. Situated in the vibrant core of old Dubai, we were tasked with developing a comprehensive brand identity and hotel launch centered on a distinctive boutique experience. The Grayton Marketing Team aimed to establish a formidable brand presence in a competitive market while also fostering marketing communication to connect with the local community. Crafting the brand identity for the hotel's outlets and restaurants required a tailored approach that emphasized users' unique experiences. Given the high competition in Dubai’s hospitality sector, it was crucial for Grayton Hotel to cultivate a strong, authentic brand identity as a foundation for future achievements. The branding process commenced with identifying key differentiators, opportunities, and communication goals. Grayton’s vision, which revolved around a well-traveled family theme, informed the overall brand rollout. The development of bespoke symbols and typography in both English and Arabic languages highlighted the hotel’s unique boutique premium experience. We provided full brand identity support for the hotel’s venues: CitrusO2, Bukhara, Zanzibar Lounge, and G&T Bar Launch, all of which complemented the distinctive brand experiences.

Flueve Congo Hotel

Unknown

Officially referred to as Kempinski Hotel Fleuve Congo, the hotel is strategically located in Kinshasa's business and embassy area, featuring 237 rooms and suites. Our client approached Jpd during the property's rebranding process and transition away from the Kempinski brand. They aimed to establish a new brand that honors its heritage and fosters trust, while developing a distinct and robust identity. With the majority of its rooms offering stunning river views, Fleuve Congo caters to both business and leisure guests. The client wanted to preserve the trust that patrons had in the hotel. The new brand needed to embody quality, reliability, and exceptional 5-star service. After conducting a detailed audit and research phase, we proposed a new brand identity that honors the hotel's roots while paving the way for a promising future. A refreshed aesthetic was designed and implemented across all hotel marketing materials. Brandteliers managed the printing and production of marketing and below-the-line materials, ensuring the new brand's quality and consistency.

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